Jan 25, 2011

Week 3: Research Presentation

This was the presentation of our preliminary research.  Great information was gathered through the feedback of our distinguish visitors.

Jan 18, 2011

Brand Identity / Logo Design

    “Green” is not only an idea, it is also a behavior that need to be implemented. The concept needs to be seeded in everyone’s mind, and fertilized by practicing in every day life. Our missions in this project is to utilize design and eco friendly technology to trace the difference between knowing green and being green.   As a result, the shape of capital G has been intentionally based on a circle to symbolize a wheel and the system where the vehicle will interact. The yellow green letters represents tender shoots that communicate our project aim. 

Jan 17, 2011

Week 2: Research-Round 1

    Like any design project, we kicked off the beginning of the quarter with research. Preliminary research was done during the winter break, but we conducted more in-depth explorations, breaking it down into 3 main categories: the context with which our design would take place in, the user we would be designing, and the product we would be designing specifically. 
    The next week was spent immersing ourselves in the community. Marketing research was done on existing products and how services/systems support these means of transportation. Also, contextual research was carried out to gather qualitative data and support with a deeper look our studies. Shadowing and interviews were the methods used to identify the user’s need when it comes to transportation in Savannah.  
        On top of all of that, we also needed to create a brand identity for ourselves, that not only represented this project, but also the service that it would be providing, the users and the community... hence, the all-nighter. 
        Need we say more?

      Jan 12, 2011

      Week 1: Overview

      For the majority of the students at SCAD, the first week of this quarter was relatively uneventful, with a light workload and plenty of time to catch up with friends. 

      For 11 Industrial Design students, their first week was anything but uneventful and relaxing. Their first week involved multiple research presentations, creating a unanimous brand identity (do you know how hard it is to get 11 people to agree on one thing?!), an all-nighter with 7 boxes of pizza and constantly shifting locations until our studio space was ready.

      Welcome to the Transportation Design Class.

      Led by Professor Jose Gamboa, assisted by William Woods, these 11 students are involved in a project that aims at redesigning the transportation network of the SCAD Savannah community. By understanding both the urban planning that is uniquely Savannah, as well as the lifestyle experience of being a student at SCAD, our goal is to create a solution that assisted the current system by providing alternate modes of transportation. The outcome of our 20-week long project would be the development of 3 full-scale working prototypes to be showcased at the School of Design Graduation Exhibition in Spring 2011.

      Overwhelmed yet? Keep up, if you can!

      Jan 10, 2011

      The Annex

      Welcome to the Gulfstream Annex, the building that will become our home for the next 20 weeks. We will use this space for our entire design process.